On the topic of the E, I test drove one as a possible replacement for my (at the time) Model 3. The E is a great little car, but the range is simply unacceptable for the price.
I also believe the Advance should be priced at the current base model price, and the base model should be ~£24k.
Unfortunately, Honda dealers aren’t being incentivised to sell them and there are no discounts on offer as they’re all made to order.