The usual way to start a keyless car is to press the brake and the ignition button at the same time as we want to start.
This procedure is wrong, especially at low temperatures.
The correct way is to press the switch once without pressing the brake pedal, which also unlocks the steering wheel.
Then press the switch a second time without pressing the brake pedal.
At this stage all the indicator lights come on.
After the lights go out THEN press the brake and a third time the switch to start the thermal engine.
Try it and you won't have any problem.