I've no idea what they're trying to do in the UK - the range of vehicles offered is ridiculously limited and the pricing vs specification is bonkers.
Look at them in the US - they do everything, including a people carrier and a full size SUV. Honda's are seen as cheap cars there - in the UK they try and pitch themselves as a bit 'premium'. You can get away with that if the dealers are good but the newer ones seem as crap as every other dealer.
Older posters will remember how bad ( dire ) UK and European cars were before companies like Honda came along, they were unreliable, badly built, heater and radio were optional extras they rusted away in a few years, and had steering, gearboxes and clutches worthy of a heavy truck. The japanese were many orders of magnitude better, they had all the extras as standard, lovely light steering and clutches, sweet gearboxes, were as reliable as a Swiss watch ( and still are ) and had sweet, free revving, long lasting and economical engines. Younger drivers are spoilt for choice of good reliable well equiped cars nowadays, but it is all down to the Japanese..
UK is a small market for Honda, and saloons and larger vehicles do not sell well here, and some people consider Honda to be pricey, but then again if you consider lifetime cost they work or pretty cheap, and some people still think Ford and Vauxhall are UK companies LOL. If anything Honda need a smaller model in UK to compete with VW UP, Yaris, Aygo etc. Although no profit in small cars as they cost pretty much the same to build as larger ones.
I would substitute ' good value for money' for 'cheap' as Honda were chalk and cheese with pathetic, unreliable , gas guzzling vehicles on offer in USA when Honda got there. Acura are Honda premium brand is USA ( most Japanese makers looked for 'non Japanese names for their upmarket vehicles ), but cheaper Honda badged models compare very well with their upmarket offerings.
https://cars.usnews.com/cars-trucks/honda-vs-acuraSite is a bit strange, use little arrows under top photo to scroll between pages.