At the risk of stating the obvious (sorry!), are you following the correct procedure to switch it on, and what is shown on the display? Manual says:
"To use cruise control, press the MAIN button. Select cruise control by pressing the LIM button, then press the –/SET button once you have achieved the desired speed (above 30 km/h or 18 mph)"
Note that the LIM button cycles through the three modes of Cruise, Limiter, and Intelligent Limiter. So if you don't see the cruise icon displayed (like a dial with an arrow pointing towards it at roughly the 10 o'clock position) on the left top of the RH display, keep pressing the LIM button until you see it. When you've set the speed, you'll see that speed displayed on the right side of the same display.
If you've followed all that, and it still doesn't work, then your car may still be under warranty so get it back to a dealer.