I agree ,it looks like a roof dent or something was repaired with body filler, but with inadequate preparation. And the rust bubbles suggest it needs stripping back to bare metal over a larger area than the more obvious cracks. Just filling in the cracks and spraying over would not be satisfactory IMO as the underlying rust spots could get worse, if not treated ,leading to perforation and weakness.
Extending the area a bit shouldnt add much to the cost as the basic skilled preparation, refilling and spraying metallic paint and clearcoat will be necessary anyway.