Author Topic: Honda has first annual loss in 70 years  (Read 12988 times)

JJazz

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Honda has first annual loss in 70 years
« on: May 14, 2026, 06:14:15 PM »
Wonder if effect us here?.

5thcivic

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Re: Honda has first annual loss in 70 years
« Reply #1 on: May 14, 2026, 08:36:36 PM »
Partly a by-product of the orange man in US, withdrawal of incentives and imposition of tariffs. Not good for dealers here in the long run in conjunction with another cost of living jump and consumer belt tighten.
« Last Edit: May 14, 2026, 08:40:38 PM by 5thcivic »

CB72

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Re: Honda has first annual loss in 70 years
« Reply #2 on: May 15, 2026, 08:29:56 AM »
Partly due to bad decisions, the Jazz Mk4 is the best selling Honda here but they don't sell it in the USA!. They spent loads on the new 'O' series which doesn't appear popular and has apparently been dropped.
« Last Edit: May 15, 2026, 07:07:49 PM by CB72 »

FMIB

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Re: Honda has first annual loss in 70 years
« Reply #3 on: May 15, 2026, 08:45:32 AM »
Does not surprise me. Honda's current range in my opinion is pretty poor, particularly so for Europe.
The EYN1 is far behind most manufacturers offerings and the Jazz, HR-V, CR-V and ZR-V are also starting to fall behind in many areas and huge sums wasted on the now dropped 0 series of EV's
They also need to sack their styling department and have a refresh.
I've had 5 Honda's over my driving life, but there is nothing in the range that I would be excited about to make me get a 6th.
Whilst the Jazz has proved to be a solid buy for me, it's beginning to get me thinking if to keep, sell or replace. However when I look at the price, I can easily buy a Renault 4 or Hyundai Inster for significantly less( Both with more than enough range for my usual short trips)
If Honda can't inspire current owners to remain with the brand, it does not look good for them.

This article says it all, especially the lack of focus on the European markets https://www.carmagazine.co.uk/car-news/industry-news/honda/2026-financial-results/
« Last Edit: May 15, 2026, 04:41:56 PM by FMIB »

CB72

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Re: Honda has first annual loss in 70 years
« Reply #4 on: May 15, 2026, 02:07:53 PM »
This is news of a new Toyota Yaris which is the Mk4 Jazz main competition which will be both hybrid and electric options. Honda got to up their game.
https://www.autoexpress.co.uk/toyota/yaris/368976/new-toyota-yaris-next-gen-supermini-embrace-hybrid-and-ev-power
« Last Edit: May 15, 2026, 07:07:28 PM by CB72 »

Jazzik

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Re: Honda has first annual loss in 70 years
« Reply #5 on: May 15, 2026, 03:45:44 PM »
This is news of a new Toyota Yaris
https://www.autoexpress.co.uk/toyota/yaris/368976/new-toyota-yaris-next-gen-supermini-embrace-hybrid-and-ev-power

This is extremely reliable news of a new Toyota Yaris

"...our exclusive images preview how it could look..."

 Yes, of course! It could... Or maybe like this :P:


Really reliable news that makes sense!
Thank you very much AutoExpress en Avarvarii https://www.avarvarii.com/
If nothing goes right, go left!

5thcivic

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Re: Honda has first annual loss in 70 years
« Reply #6 on: May 15, 2026, 04:17:03 PM »
If true, that's a good looking car, better than the Jazz. Don't understand the black line down the front door hinge under the mirror? Will the hybrid have an auto gearbox? :(
« Last Edit: May 15, 2026, 04:18:51 PM by 5thcivic »

coldstart

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Re: Honda has first annual loss in 70 years
« Reply #7 on: May 15, 2026, 04:44:59 PM »
... Don't understand the black line down the front door hinge under the mirror?
I would chalk this up as another "designer brain fart"  (pardon my french)  :D


TnTkr

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Re: Honda has first annual loss in 70 years
« Reply #8 on: May 16, 2026, 08:17:12 AM »
Will the hybrid have an auto gearbox? :(
Defenitely yes. There is no way to make full hybrid with manual gearbox. Being Toyota, it most likely have a further improved variant of their mechano-electric variable transmission, which by the way even in currently produced form is quite clever and seamlessly working piece of engineering.

TnTkr

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Re: Honda has first annual loss in 70 years
« Reply #9 on: May 16, 2026, 08:29:39 AM »
Due to the misjudgment regarding the popularity of EV vehicles, Honda has stopped development of many new EVs, and instead is putting more effort to hybrid vehicles (like Toyota)  and extended the production of many current pure piston engine models for several years in US markets.

Lord Voltermore

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Re: Honda has first annual loss in 70 years
« Reply #10 on: May 16, 2026, 09:23:39 AM »
"...our exclusive images preview how it could look..."

Thank you very much AutoExpress en Avarvarii
Avarvarii  specialise in producing photo realistic computer images of non existant cars.

Will the hybrid have an auto gearbox? :(
Hybrids and EV's are pretty much as good as it gets as an Auto. Why would they want to regress to 100 year old manual gearbox  technology?   


Partly due to bad decisions, the Jazz Mk4 is the best selling Honda here but they don't sell it in the USA!. They spent loads on the new 'O' series which doesn't appear popular and has apparently been dropped.
Despite starting and ending wars, changing governments etc  if petrol rises by a few cents or supply is  threatened  the USA still only  pays  about half what we do in Europe.  Small wonder smaller cars, EV's and hybrids are a hard sell in the USA.

I cant find the  article but I recently read that Hondas latest financial survival strategy( apart from reducing EV's and increasing Hybrid research)  is to concentrate their efforts  on making More small Kei class  cars for Asia, Increasing sales in India where Toyota and Suzuki dominate , and the USA.   No mention of Europe.
I think they are stupid not to diversify their markets in a  Volatile world by increasing their presence in Europe.  (And Oz /NZ region ) Not by trying to make as much money as possible on a few sales by charging far too much based on past reputation.  Better to be closer to where Toyota are at  , able to charge a bit more than rivals because of their good reputation. And sell more of them. And increase sales with a better choice of models and better warranty length and  customer goodwill. 
My IQ test came back negative

TnTkr

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Re: Honda has first annual loss in 70 years
« Reply #11 on: May 16, 2026, 10:11:31 AM »
I can fully understand that Honda is not focusing on European markets. European ideologically inspired legislation dominated by EU and mimiced by UK and other non-EU European countries is forcing to use immature technologies, which are unsuitable for part of the market area, and thus increasing dissatisfaction among the users. In other markets it is still much more possible to make good cars which users want.

Kremmen

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Re: Honda has first annual loss in 70 years
« Reply #12 on: May 16, 2026, 11:28:55 AM »
No standard car manufacturer can compete with China as they allegedly are financially supporting their own, as they do with a lot of stuff

Once China have forced the opposition into the ground then watch prices increase
Let's be careful out there !

5thcivic

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Re: Honda has first annual loss in 70 years
« Reply #13 on: May 16, 2026, 04:27:32 PM »
My query on auto gearboxes had nothing to do with manuals.

Just Toyota still use CVTs and I don't regard the Mk4 system with a single gear clicking in as an "auto" rather more of a "non-existent" gearbox compared to the complexity of a CVT, the Honda system being such an elegant solution to hybrid drive.

Having tried a Yaris that CVT was one thing that put me off, although I haven't tried a Lexus LBX which might have more soundproofing and maybe smoother?

TnTkr

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Re: Honda has first annual loss in 70 years
« Reply #14 on: May 16, 2026, 06:28:10 PM »
Sorry, I got your comment wrong then.

I only have experience of such automatics, which I have had as a rental car in my work trips. But among those, Toyota's CVT is one of the bests after the conventional automatic gearboxes with planetary gear sets and hydraulic torque converter. Far better than any of the double clutch automatics. And I'm now speaking only about how the transmission works and how it is matched with the engine.
« Last Edit: May 16, 2026, 06:32:54 PM by TnTkr »

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