I had a similar experience back in 2007 when I bought my current Jazz. My preferred dealer of Collins Honda in Hailsham didn't seem interested, despite them supplying my Civic and servicing all my Hondas over my then nearest dealer of Bexhill Honda. Instead I got a good deal from Trident in Weybridge, £500-600 off I think. (My first Jazz was purchased pre-reg from Trident Surbiton).