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Other Hondas & General Topics => Honda & Other Honda Models => Topic started by: JJazz on May 14, 2026, 06:14:15 PM

Title: Honda has first annual loss in 70 years
Post by: JJazz on May 14, 2026, 06:14:15 PM
Wonder if effect us here?.
Title: Re: Honda has first annual loss in 70 years
Post by: 5thcivic on May 14, 2026, 08:36:36 PM
Partly a by-product of the orange man in US, withdrawal of incentives and imposition of tariffs. Not good for dealers here in the long run in conjunction with another cost of living jump and consumer belt tighten.
Title: Re: Honda has first annual loss in 70 years
Post by: CB72 on May 15, 2026, 08:29:56 AM
Partly due to bad decisions, the Jazz Mk4 is the best selling Honda here but they don't sell it in the USA!. They spent loads on the new 'O' series which doesn't appear popular and has apparently been dropped.
Title: Re: Honda has first annual loss in 70 years
Post by: FMIB on May 15, 2026, 08:45:32 AM
Does not surprise me. Honda's current range in my opinion is pretty poor, particularly so for Europe.
The EYN1 is far behind most manufacturers offerings and the Jazz, HR-V, CR-V and ZR-V are also starting to fall behind in many areas and huge sums wasted on the now dropped 0 series of EV's
They also need to sack their styling department and have a refresh.
I've had 5 Honda's over my driving life, but there is nothing in the range that I would be excited about to make me get a 6th.
Whilst the Jazz has proved to be a solid buy for me, it's beginning to get me thinking if to keep, sell or replace. However when I look at the price, I can easily buy a Renault 4 or Hyundai Inster for significantly less( Both with more than enough range for my usual short trips)
If Honda can't inspire current owners to remain with the brand, it does not look good for them.

This article says it all, especially the lack of focus on the European markets https://www.carmagazine.co.uk/car-news/industry-news/honda/2026-financial-results/
Title: Re: Honda has first annual loss in 70 years
Post by: CB72 on May 15, 2026, 02:07:53 PM
This is news of a new Toyota Yaris which is the Mk4 Jazz main competition which will be both hybrid and electric options. Honda got to up their game.
https://www.autoexpress.co.uk/toyota/yaris/368976/new-toyota-yaris-next-gen-supermini-embrace-hybrid-and-ev-power
Title: Re: Honda has first annual loss in 70 years
Post by: Jazzik on May 15, 2026, 03:45:44 PM
Quote from: CB72 on May 15, 2026, 02:07:53 PM
This is news of a new Toyota Yaris
https://www.autoexpress.co.uk/toyota/yaris/368976/new-toyota-yaris-next-gen-supermini-embrace-hybrid-and-ev-power

This is extremely reliable news of a new Toyota Yaris

"...our exclusive images preview how it could look..."
(https://media.autoexpress.co.uk/image/private/s--8LsZw7HV--/f_auto,t_primary-image-desktop@1/v1771232840/autoexpress/2026/02/Toyota%20Yaris%20exclusive%20images.jpg)

 Yes, of course! It could... Or maybe like this :P:

(https://img.freepik.com/vrije-vector/18e-19e-eeuwse-oude-stad-mode-compositie-met-geisoleerde-icoon-van-vintage-koets-met-paarden-en-coacher-vectorillustratie_1284-67027.jpg?semt=ais_hybrid&w=740&q=80)

Really reliable news that makes sense! (https://www.cheesebuerger.de/images/midi/konfus/a042.gif)
Thank you very much AutoExpress en Avarvarii https://www.avarvarii.com/ (https://www.cheesebuerger.de/images/midi/verschiedene/a014.gif)
Title: Re: Honda has first annual loss in 70 years
Post by: 5thcivic on May 15, 2026, 04:17:03 PM
If true, that's a good looking car, better than the Jazz. Don't understand the black line down the front door hinge under the mirror? Will the hybrid have an auto gearbox? :(
Title: Re: Honda has first annual loss in 70 years
Post by: coldstart on May 15, 2026, 04:44:59 PM
Quote from: 5thcivic on May 15, 2026, 04:17:03 PM
... Don't understand the black line down the front door hinge under the mirror?
I would chalk this up as another "designer brain fart"  (pardon my french)  :D

Title: Re: Honda has first annual loss in 70 years
Post by: TnTkr on May 16, 2026, 08:17:12 AM
Quote from: 5thcivic on May 15, 2026, 04:17:03 PM
Will the hybrid have an auto gearbox? :(
Defenitely yes. There is no way to make full hybrid with manual gearbox. Being Toyota, it most likely have a further improved variant of their mechano-electric variable transmission, which by the way even in currently produced form is quite clever and seamlessly working piece of engineering.
Title: Re: Honda has first annual loss in 70 years
Post by: TnTkr on May 16, 2026, 08:29:39 AM
Due to the misjudgment regarding the popularity of EV vehicles, Honda has stopped development of many new EVs, and instead is putting more effort to hybrid vehicles (like Toyota)  and extended the production of many current pure piston engine models for several years in US markets.
Title: Re: Honda has first annual loss in 70 years
Post by: Lord Voltermore on May 16, 2026, 09:23:39 AM
Quote from: Jazzik on May 15, 2026, 03:45:44 PM
"...our exclusive images preview how it could look..."

Thank you very much AutoExpress en Avarvarii
Avarvarii  specialise in producing photo realistic computer images of non existant cars.

Quote from: 5thcivic on May 15, 2026, 04:17:03 PM
Will the hybrid have an auto gearbox? :(
Hybrids and EV's are pretty much as good as it gets as an Auto. Why would they want to regress to 100 year old manual gearbox  technology?   

Quote from: CB72 on May 15, 2026, 08:29:56 AM

Partly due to bad decisions, the Jazz Mk4 is the best selling Honda here but they don't sell it in the USA!. They spent loads on the new 'O' series which doesn't appear popular and has apparently been dropped.
Despite starting and ending wars, changing governments etc  if petrol rises by a few cents or supply is  threatened  the USA still only  pays  about half what we do in Europe.  Small wonder smaller cars, EV's and hybrids are a hard sell in the USA.

I cant find the  article but I recently read that Hondas latest financial survival strategy( apart from reducing EV's and increasing Hybrid research)  is to concentrate their efforts  on making More small Kei class  cars for Asia, Increasing sales in India where Toyota and Suzuki dominate , and the USA.   No mention of Europe.
I think they are stupid not to diversify their markets in a  Volatile world by increasing their presence in Europe.  (And Oz /NZ region ) Not by trying to make as much money as possible on a few sales by charging far too much based on past reputation.  Better to be closer to where Toyota are at  , able to charge a bit more than rivals because of their good reputation. And sell more of them. And increase sales with a better choice of models and better warranty length and  customer goodwill. 
Title: Re: Honda has first annual loss in 70 years
Post by: TnTkr on May 16, 2026, 10:11:31 AM
I can fully understand that Honda is not focusing on European markets. European ideologically inspired legislation dominated by EU and mimiced by UK and other non-EU European countries is forcing to use immature technologies, which are unsuitable for part of the market area, and thus increasing dissatisfaction among the users. In other markets it is still much more possible to make good cars which users want.
Title: Re: Honda has first annual loss in 70 years
Post by: Kremmen on May 16, 2026, 11:28:55 AM
No standard car manufacturer can compete with China as they allegedly are financially supporting their own, as they do with a lot of stuff

Once China have forced the opposition into the ground then watch prices increase
Title: Re: Honda has first annual loss in 70 years
Post by: 5thcivic on May 16, 2026, 04:27:32 PM
My query on auto gearboxes had nothing to do with manuals.

Just Toyota still use CVTs and I don't regard the Mk4 system with a single gear clicking in as an "auto" rather more of a "non-existent" gearbox compared to the complexity of a CVT, the Honda system being such an elegant solution to hybrid drive.

Having tried a Yaris that CVT was one thing that put me off, although I haven't tried a Lexus LBX which might have more soundproofing and maybe smoother?
Title: Re: Honda has first annual loss in 70 years
Post by: TnTkr on May 16, 2026, 06:28:10 PM
Sorry, I got your comment wrong then.

I only have experience of such automatics, which I have had as a rental car in my work trips. But among those, Toyota's CVT is one of the bests after the conventional automatic gearboxes with planetary gear sets and hydraulic torque converter. Far better than any of the double clutch automatics. And I'm now speaking only about how the transmission works and how it is matched with the engine.
Title: Re: Honda has first annual loss in 70 years
Post by: 5thcivic on May 17, 2026, 09:16:39 PM
Interesting. Personally I found the Jazz subjective drive smoother and quieter than the 3 pot CVT around town without putting your foot to the floor, or perhaps even with putting your foot to the floor. But talking particularly about the Yaris here, the larger Toyotas might have more sound proofing/bigger wheels etc.
Title: Re: Honda has first annual loss in 70 years
Post by: TnTkr on May 18, 2026, 06:46:07 AM
I have no experience of 4th gen Jazz, and therefore I cannot compare to it. Unfortunately Jazz (or Fit) has not been available in car rental companies in those countries I have been travelling. I've driven Toyota Yaris, Corolla and Corolla Cross CVT as a rental car. Sound of the engine is noticeable, but as mentioned I was speaking about transmission behaviour and matching. Not about other features of the car, which sound level is.
Title: Re: Honda has first annual loss in 70 years
Post by: Karoq on May 18, 2026, 09:39:38 AM
There have been mumblings on the 'rumour vine' for some time about Honda possibly pulling out of the UK.
Mitsubishi did and very quickly realised the error of their ways and are now coming back.
With this news article below........
Is this a good time to buy a Honda??
I am considering it, so would welcome any comments.
It appears the EVs are the problem and calling in on Horizon Honda Yeovil the other day, I was amazed at the number of nearly new EV models for sale on the forecourt.
Judging by the bad reviews in the motoring press of the e:Ny1 it appears that it may be part of the problem.
Honda recorded its first annual operating loss as a publicly listed company, posting a massive ¥423 billion ($2.7 billion) net deficit. This historic 70-year bleak milestone was primarily driven by over $10 billion in restructuring charges and writedowns after the collapse of its aggressive electric vehicle (EV) strategy.Here are the key takeaways from the automaker's recent financial results:The Cause: Honda absorbed massive EV-related writedowns after demand plummeted. This was exacerbated by changing U.S. policies, such as the elimination of EV tax credits and the imposition of automotive tariffs.Scrapped EV Plans: The company officially halted multiple U.S. EV projects (including scaling back its 0 Series models), froze an $11 billion battery and EV manufacturing project in Canada, and canceled its joint EV venture with Sony.Future Strategy: Honda is officially shifting its focus back to traditional internal combustion engine (ICE) vehicles and expanding its hybrid lineup, with plans to introduce 15 new hybrid models by 2030.The Silver Lining: The company's historically strong motorcycle division (producing over 22 million units) and its robust finance branch helped pare down deeper losses. Honda projects a return to profitability in the coming fiscal year.For more details on the financial overhaul and strategic shifts, you can read the full coverage provided by BBC News or explore the global business analysis via Reuters./color]
Title: Re: Honda has first annual loss in 70 years
Post by: CB72 on May 18, 2026, 02:08:58 PM
Looking bad for Honda then, if they are going to give up on the future! I think an electric Jazz might sell well but looks like it's not going to happen,  they are just gonna stick with the hybrid. Maybe just an upgrade of the Mk4 Jazz, not a Mk5.
Title: Re: Honda has first annual loss in 70 years
Post by: zdan on May 18, 2026, 04:47:49 PM
I think it's just a matter of time until they leave. If they can't sell EVs to the yearly targets set by the zev mandate, they will be losing money.

The fine was something like 10-15k per vehicle.

zev mandate: https://www.gov.uk/government/news/pathway-for-zero-emission-vehicle-transition-by-2035-becomes-law

On the bright side, the DFT didn't impose any sanctions yet.
Title: Re: Honda has first annual loss in 70 years
Post by: John Ratsey on May 20, 2026, 03:19:09 PM
I think Honda get some credit under the zev mandate for selling full hybrids and I believe they can also buy credits from other EV manufacturers who exceed the target. There's also a place for efficient hybrids for some years to come, particularly for those who don't have easy access to cheap off-peak electricity for charging. Running an EV on day-time public chargers costs more than putting fuel in a tank which might explain why there's a good supply of slightly used EVs.

Honda hasn't helped themseves achieve EV sales targets by offering expensive vehicles. The E:Ny1 is expensive for something made in China. Honda claim that the Super-N will have more attractive pricing and, perhaps, will find a place in the market where it accumulates sales. IMHO the obvious use for EVs is the urban run-arounds and not motorway cruisers.

It's interesting that, at the moment, UK is the only place where Honda plan to sell the Super-N in addition to Japan so I would hope that they will try hard to sell it. Japan and UK (and a few other countries) have the steering wheel and pedals on the right side so they can avoid the cost of re-engineering (which is why the Japanese manufacturers originally sold vehicles in UK before the rest of Europe).