I have to say, I use cruise nearly all the time and particularly so in some of our urban areas, which have Average Speed Cameras set up in a 30 Mph zone.
The MK 3 shows the actual set speed, unlike the earlier models, so that there can be no concern as to accuracy.
Have said that, I find that 30 Mph cruise, equates to 29 Mph on the Sat Nav, Similarly 70 Mph equates to 67 Mph Sat Nav, both erring on the safe side.