[quote:1ipc64me]Well, when I told my friends I was buying a Honda Jazz, most of them didn't know what a Jazz was except one....Honda Jazz?! Old man' car!...scoffed a (male) friend. Men, eh?!
Well, I get the impression from these pages that not every Jazz owner is over 60 despite what people think about Jazz owners. But at nearly 24 am I the youngest Jazz owner? [/quote]
The problem is partly because Japanese cars were seen as the domain of elderly drivers concerned more with reilability then style. It really wasn’t untill 10 or 15 years ago that Japanese were excepted as the proper rivials for Europeans marques, while at the premium end Lexus still struggles in Europe against the estabilshed players, although that’s maybe more to do with the lack of diesel engines for many years.
The other explanation is the likes of Vauxhall, Peugoet and Citroen, etc., offer many incentives like free insurance, cashback or low-rate finance to tempt young drivers into the showrooms and the driver’s seat.