I don't know about Honda's marketing in the UK, but compared to Toyota here in Poland it's just zero, nope, nothing.
Every day you see several TV commercials from Toyota and none from Honda.
The results (and of course not only because of marketing/advertising) are obvious here.
Registrations from January 1 to March 15:
Toyota: 20 010 cars. That's about 8 or 9% more than Skoda, Volkswagen and Audi together!
Ford sold roughly 10% of what Toyota did...
Top ten per model 2023 till now:
1. Toyota Yaris - 4 296
2. Toyota Yaris Cross - 4 067
3. Toyota Corolla - 3 790
4. Toyota C-HR - 2 345
5. Skoda Octavia - 2 090
6. Toyota Corolla Cross - 1 889
7. Dacia Duster - 1 800
8. KIA Sportage - 1 790
9. Toyota RAV4 - 1 667
10. Hyundai Tucson - 1 593
Six Toyotas in the top 10!
Oh... and you don't see a single Honda in the top 50 (fifty!)
https://www.samar.pl/__/75/Ranking-TOP-50-TOP-10.htmlWe compared the Yaris and the Jazz in an extensive test drive
(more people should do that...).
Our decision: The Jazz won with flying colours!

Nice anecdote: one of my daughters in the Netherlands bought a new Yaris Hybrid in the spring of 2022. When we visited them in the summer, she also wanted to try the Jazz from the oldies.
You should have seen her face when she came back after half an hour...
