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Honda taking over Honda Australia
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Topic: Honda taking over Honda Australia (Read 1102 times)
Kremmen
Approved Member
Posts: 4573
Country:
Civinfo interloper
Fuel economy:
My Honda: MY22 Jazz EX
Honda taking over Honda Australia
«
on:
November 18, 2021, 08:18:52 AM »
Interesting move although now historic :
https://www.drive.com.au/news/honda-australia-defends-fixed-pricing-for-new-cars-starting-1-july-2021/
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Let's be careful out there !
Rory
Approved Member
Posts: 657
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My Honda: 2009 1.4 EX Manual - gone to a family member. Still look after it, and a 2014 EX driven by daughter.
Re: Honda taking over Honda Australia
«
Reply #1 on:
November 18, 2021, 11:40:36 AM »
Title is a bit off - Honda Australia is arelad y Honda!
What's happened there is they're moving the Agency model - where the manufacturer owns the cars until sold and does all the pricing. The dealer gets paid a handling fee. It's happening here - VW sells its electric cars like that - and it's thought to be the way the market will go in future.
This article explains it a bit, although its focus is on the opportunity it presents to dealers to focus on used cars:
https://www.am-online.com/dealer-management/used-cars-insight/agency-model-retail-could-free-up-car-dealers-to-pursue-used-car-growth
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RichardA
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Posts: 3041
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My Honda: 2007 1.4 i-DSi Sport manual
Re: Honda taking over Honda Australia
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Reply #2 on:
November 18, 2021, 08:37:12 PM »
Some thoughts on this by John Cadogan (may not be safe for work):
//www.youtube.com/watch?v=4v32nnt19nI
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