Low value might be right. At least in the sense that it's a bit expensive for what it is. I used to justify it (just about) by the CVT and reliability but the Mk3 fails on reliability and thanks to the engine the CVT ain't as smooth as it used to be.
Update: Actually after looking around at alternatives I take this back. There don't seem to be any alternatives that offer Climate control, keyless entry, automatic transmission, automatic headlights, automatic main beam, automatic wipers, cruise control, heated electric door mirrors, infotainment unit, city brake, parking sensors, lane departure.
And on pricing the Jazz is pretty reasonable.
Now..about that reliability :-/