It’s similar to the Toyota system they have been using for many years.
A fluid system would be best but has extra cost and weight so the air system is used instead.
Even with the climate control off, there will still be airflow through the car - it’s not a completely sealed box. The other end of the vent could be open, so it could pull air through suction as you drive.
The idea is that using cabin air helps the battery.
They must have modelled the flow of air into the rear of the car in typical usage. They also likely expect you to have heating on in winter and cooling in summer.
In winter when you have the heating on, it warms the battery to keep it operating well. Batteries don’t like the very cold temperatures and are inefficient.
In summer with air conditioning running, it keeps the battery cool. Batteries have a shorter life when very hot, and can also get damaged.
On Prius/etc if the vent was blocked by a coat/etc and the temperature got too hot the car would operate in reduced power mode until the battery cooled down.
Prius/etc also has a fan in the cabin battery vent to pull air through as well.
It’s more important on a full EV as the battery pack in a hybrid is smaller.