Author Topic: Honda taking over Honda Australia  (Read 148 times)

Kremmen

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Let's be careful out there!

Rory

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Re: Honda taking over Honda Australia
« Reply #1 on: November 18, 2021, 11:40:36 AM »
Title is a bit off - Honda Australia is arelad y Honda!

What's happened there is they're moving the Agency model - where the manufacturer owns the cars until sold and does all the pricing.  The dealer gets paid a handling fee.  It's happening here - VW sells its electric cars like that - and it's thought to be the way the market will go in future.

This article explains it a bit, although its focus is on the opportunity it presents to dealers to focus on used cars:
https://www.am-online.com/dealer-management/used-cars-insight/agency-model-retail-could-free-up-car-dealers-to-pursue-used-car-growth

RichardA

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Re: Honda taking over Honda Australia
« Reply #2 on: November 18, 2021, 08:37:12 PM »
Some thoughts on this by John Cadogan (may not be safe for work):


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