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Other Hondas & General Topics => Honda & Other Honda Models => Topic started by: Kremmen on November 18, 2021, 08:18:52 AM

Title: Honda taking over Honda Australia
Post by: Kremmen on November 18, 2021, 08:18:52 AM
Interesting move although now historic :

https://www.drive.com.au/news/honda-australia-defends-fixed-pricing-for-new-cars-starting-1-july-2021/
Title: Re: Honda taking over Honda Australia
Post by: Rory on November 18, 2021, 11:40:36 AM
Title is a bit off - Honda Australia is arelad y Honda!

What's happened there is they're moving the Agency model - where the manufacturer owns the cars until sold and does all the pricing.  The dealer gets paid a handling fee.  It's happening here - VW sells its electric cars like that - and it's thought to be the way the market will go in future.

This article explains it a bit, although its focus is on the opportunity it presents to dealers to focus on used cars:
https://www.am-online.com/dealer-management/used-cars-insight/agency-model-retail-could-free-up-car-dealers-to-pursue-used-car-growth
Title: Re: Honda taking over Honda Australia
Post by: RichardA on November 18, 2021, 08:37:12 PM
Some thoughts on this by John Cadogan (may not be safe for work):