If you only noticed this coming on recently, I would guess a rear wheel bearing. To determine which side, drive some left and right bends, see if the weight on one side makes the noise louder or quieter. The source of the noise is not always absolutely clear on the Jazz as the noise tends to transmit through the body, but you should be able to work out if it's a bearing and which side.
I'm not sure if the bushings and sound deadening were improved on later models, but FWIW I always thought our 08 was pretty quiet for a small car, with normal assymetric summer tyres.