I remember reading about someone fitting "iridium" plugs to a Harley and having all sorts of running issues. They went through various steps of swapping parts etc and concluded that "iridium plugs were rubbish". What they never considered was that the parts they had were probably (almost certainly) fake. Stories like that get into folklore and are cited as why X,Y,Z is bad, or worse the legitimate manufacturers get branded as charlatans.