Yes, when my Jazz had its second annual service in September 2022 I was phoned up beforehand and offered the same extras, all of which I refused. My five year service plan was not free but it was half the usual price, so not much of a money-maker for the dealer (which in my case is also Vertu Honda).
I can't see any motive for these offers other than a rather feeble attempt to make some marginal profit on the servicing operation. They must know that most people will refuse them.
Meanwhile, they are selling second-hand cars which are the same model, age and mileage as mine for only about £1k less than I paid new two and half years ago.