My dad's 55 plate Kia Rio developed a starting problem that was traced to the transponder in the steering column and he was quoted approx. £400 to put right. Dad decided to call it quits on what is a ten year old car that is worth £1200 tops, so he traded it in for a brand new Kia Picanto VR7 under the dealer's own 'scrappage' scheme of a minimum of £2000 p/x. The only other problems since new were a failed ABS sensor last year (unfortunately not spotted before MoT!) and a sticking caliper at five years old.
He's had a number of Hyundais and Kias over the years and all but the Rio (and few minor problems with the R plate Hyundai Atoz+ that were down to early production run niggles) have been reliable, and in fairness the Rio is now almost ten years old and prior to retirement dad bought a new car every three-four years.
The styling of the latest Kia models is spot on and the fit and finish is as good if not better than most European and Japanese competitors. If the latest Kia Rio had a small turbocharged engine like the Fiesta/Polo I'd probably have bought one six months ago. I can't comment on how they drive though and VW/Audi won't lose any sleep over Kia's interiors, but they have seriously raised their game and they are often cheaper than Honda.
Hyundai also appear to be on the up although personally I find their interior and exterior styling a bit messy (but generally more palatable than Ford).
Today I was invited to preview of the new Mazda2 - great looking car but Kia have the edge on perceived quality. And the top model costs £16.5k.
So if you want your kids to have any kind of job in the future (other than working in MacDonalds for £6.50 / hour) you should support 'Made in Britain'.
Isn't the next Jazz going to be made abroad?