I'm happy with AutoAid, although the price has gone up, £60 is still reasonable for personal cover for you & a spouse/partner.
Has that gone up a lot? Perhaps I'm not remembering correctly, but I got it for one of my daughters cars some years ago and I thought it was twenty quid or so.
It's been around 40 quid for years, then it went up to £48 last year. Now £60. Still good value for the cover, IMHO, especially if you make use of the partner/spouse cover.
For the first year, you can sometimes find a 10% discount code, or a 15 months for 12 offer.